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Newsletter May 2008

Disher Courier Newsletter
Your Courier Source  May, 2008 
In This Issue
Did You Know?
4 Ways to Cultivate Word of Mouth
Disher to Compete for Heatwave 2008
  • Your mouth produces 1 litre of saliva a day.
  • On average, you speak almost 5,000 words a day - although almost 80% of speaking is self-talk (talking to yourself).
  • Unless food is mixed with saliva you cannot taste it.
  • Since 1983, Philadelphia's 4 major sports teams have played 100 seasons without a title after the loss of the Flyers
  • An onion, apple and potato all have the same taste - The differences in flavor are caused by their smell - Prove this by pinching your nose and tasting each.

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Dear Subscriber,
Every month Disher Courier wants to let you know what we're doing, what we're talking about and share some good news about people of the Greater Toronto Area.  We hope you enjoy our words and hopefully learn something new!
Best Regards,
The Disher Team

4 Ways to Cultivate Word of Mouth

By Lynne Saarte

Every business can benefit from positive word of mouth, and almost all businesses try to cultivate it as much as possible. In fact, some businesses survive, and even thrive, entirely on word of mouth alone! For example, many successful hair salons do little or no advertising. They don't need to, because they have a steady stream of customers coming to their doors, sent to them by other satisfied clients.

The only way to get positive word of mouth generated for your business is to ask people to tell their friends and families about you. Here are four tips that should help.

1. Give incentives for referrals 2. After completing a job, ask the client for a referral 3. Ask suppliers for referrals 4. Ask uninterested customers for referrals

Offer Incentives for Referrals

No matter how loyal a customer is, she is probably not going to send referral business your way on her own; you've got to ask her. A good way to do that is to give her an incentive. For instance, if you run a hair salon, you can offer a free styling for a sucMan with bullhorncessful referral. Or perhaps $25 in free hair products. Anything you can think of that might entice people to tell their friends about you. You will probably be amazed at the number of referrals you receive.

In order to communicate the incentive to your loyal customers, you might want to consider doing a brochure printing that details the offer, and get it into your customers' hands. That way, even after they have gone home, they won't forget to tell someone about you. Another idea is to do a booklet printing, featuring both your products and your incentive offers, and have it inserted in your daily paper.

Time Your Request Right

As in many business strategies, your referral efforts rely a great deal on timing. The best time to ask customers to spread the word about you is when they are most happy with your service. If you have a customer come in for a haircut, and they are pleased with your work, that would be a prime time to ask them for a referral. They will often have someone in mind that they can tell you about right then and there. Even if they don't, they are more likely to go home and refer someone to you.

Ask Suppliers for Referrals

The people from whom you buy your products benefit when you buy more from them. The more customers you have, the more supplies you will need. So it is in your suppliers' best interest to increase your sales as much as possible. Ask your suppliers for referrals; you might be pleasantly surprised by the results.

Ask Uninterested People for Referrals

This one might be a bit surprising. If a customer is not interested in your service, why would they refer someone else to you? Well, sometimes that is the best way for them to bow out of the transaction gracefully. In other words, if a customer does not wish to do business with you, but doesn't want to appear ungrateful or rude, giving you the name of someone who might actually want to use your service is a good way for him or her to get out of the deal with his or her pride intact.
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Disher to Compete with a Corporate Team for Heatwave 2008
Beach Volleyball fo SickKids this Summer 2008 

disher webstie
While aspiring to take a break from delivering packages, the weekend of July 12th and 13th Disher Courier's employees, managers and founders will be participating in Toronto's 14th annual Heatwave Toronto Beach Volleyball event.  
The event is Toronto's largest beach volleyball tournament hosted by the SickKids Foundation.  While providing an environment for the staff and team members of Disher to get out of the vehicles and office, the event is set to raise much needed funds for the SickKids Foundation.  Last year, the event raised over $100,000 with the raising team bringing in over $10,800. 
The Hospital for Sick Children (SickKids), affiliated with the University of Toronto, is Canada's most research-intensive hospital and the largest centre dedicated to improving children's health in the country. As innovators in child health, SickKids improves the health of children by integrating care, research and teaching.
With a staff that includes professionals from all disciplines of health care and research, SickKids provides the best in complex and specialized care by creating scientific and clinical advancements, sharing knowledge and expertise and championing the development of an accessible, comprehensive and sustainable child health system.

Toronto's Condo Heart Beats at Younge and Eglinton 
Condo's Young and Eglinton Toronto
You know you're in the heart of the city when you get off the subway that's full of young urban professionals and walk out into the sunlight at the Eglinton station and into the heart of one of Toronto's trendiest neighborhoods at Yonge and Eglinton. You can feel money and the optimism of confident youth in the air when you look into the windows of the boutiques redolent with the finer things.
You pass along the clean white streets and look inside at the ornate stone pillars and polished wood tables of places like the Centro Restaurant where one of the specialties is nothing less than baked black Cod in Miso.
When you're here, you feel this is where Toronto wants you to be. Where's she's kept all her best things close to show off. As a neighborhood, Yonge and Eglinton has it all-dinner theatres, the late night Jazz Bar, three tennis courts, all the shopping you could ask for with names like the Gap and accessory stores all within a few blocks, and many places for walkers, joggers and cyclists including paths in the Mount Pleasant Cemetery. For a moment, you feel like there couldn't possibly be anything beyond these borders. That here you've stumbled on a city within a city.
And it's no surprise when you find the accommodations keeping up with the sophisticated pace and that many of the places to live here are condominiums. It fits with the lifestyle and the pace of the place.
One of the first you'll see is The 88 on Broadway because the high glass and steel construction seems to be reflecting the building's pride on the neighborhood. Right off, The 88 on Broadway appeals with its clean sleek lines. There's a dazzling spa inside and a top flight rooftop spa designed for entertaining like many other of these buildings, but the outside lines are so sleek and confident with their unabashed glass lines, you know anything inside the building was made by the Cityzen Corp and the Myriad Group to raise the bar of standards for all other condos everywhere. There is a feeling that the builders got caught up in the promise and style of the place too.
Beyond the choices a luxury condominium like this offers in hardwood and all of the other flooring and countertop options, Club 88 offers top of the line cardio equipment in its fitness room and a rooftop garden terrace with barbecues and a Napa Valley exterior fireplace. As well, 88 on Broadway goes out of its way to make you feel safe in an already safe neighborhood by including a duress response system, security monitoring in the underground parking and panic alarms available in all suites.  
Don't forget about the Disher Courier Online Order Entry System.  You can:
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Call us today for your online demo and free account set up.

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