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DID YOU KNOW?
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Your mouth
produces 1 litre of saliva a day.
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On average, you
speak almost 5,000 words a day - although almost 80% of speaking is
self-talk (talking to yourself).
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Unless food is
mixed with saliva you cannot taste it.
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Since 1983,
Philadelphia's 4 major sports teams have played 100 seasons without a
title after the loss of the Flyers
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An onion, apple
and potato all have the same taste - The differences in flavor are
caused by their smell - Prove this by pinching your nose and tasting
each.
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| Dear Subscriber,
Every month Disher Courier wants to
let you know what we're doing, what we're talking about and share some
good news about people of the Greater Toronto Area. We hope
you enjoy our words and hopefully learn something new!
Best Regards,
The Disher Team
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4 Ways to Cultivate Word of Mouth
By
Lynne Saarte
Every
business can benefit from positive word of mouth, and almost all
businesses try to cultivate it as much as possible. In fact, some
businesses survive, and even thrive, entirely on word of mouth alone!
For example, many successful hair salons do little or no advertising.
They don't need to, because they have a steady stream of customers
coming to their doors, sent to them by other satisfied clients.
The only way to get positive word of mouth generated for your business
is to ask people to tell their friends and families about you. Here are
four tips that should help.
1. Give incentives for referrals 2. After completing a job, ask the
client for a referral 3. Ask suppliers for referrals 4. Ask
uninterested customers for referrals
Offer Incentives for Referrals
No matter how loyal a customer is, she is probably not going to send
referral business your way on her own; you've got to ask her. A good
way to do that is to give her an incentive. For instance, if you run a
hair salon, you can offer a free styling for a suc cessful referral. Or
perhaps $25 in free hair products. Anything you can think of that might
entice people to tell their friends about you. You will probably be
amazed at the number of referrals you receive.
In order to communicate the incentive to your loyal customers, you
might want to consider doing a brochure printing that details the
offer, and get it into your customers' hands. That way, even after they
have gone home, they won't forget to tell someone about you. Another
idea is to do a booklet printing, featuring both your products and your
incentive offers, and have it inserted in your daily paper.
Time Your Request Right
As in many business strategies, your referral efforts rely a great deal
on timing. The best time to ask customers to spread the word about you
is when they are most happy with your service. If you have a customer
come in for a haircut, and they are pleased with your work, that would
be a prime time to ask them for a referral. They will often have
someone in mind that they can tell you about right then and there. Even
if they don't, they are more likely to go home and refer someone to you.
Ask Suppliers for Referrals
The people from whom you buy your products benefit when you buy more
from them. The more customers you have, the more supplies you will
need. So it is in your suppliers' best interest to increase your sales
as much as possible. Ask your suppliers for referrals; you might be
pleasantly surprised by the results.
Ask Uninterested People for
Referrals
This one might be a bit surprising. If a customer is not interested in
your service, why would they refer someone else to you? Well, sometimes
that is the best way for them to bow out of the transaction gracefully.
In other words, if a customer does not wish to do business with you,
but doesn't want to appear ungrateful or rude, giving you the name of
someone who might actually want to use your service is a good way for
him or her to get out of the deal with his or her pride intact.
Article Source: http://www.ArticleBiz.com
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Disher to Compete with a Corporate Team for
Heatwave 2008
Beach
Volleyball fo SickKids this Summer 2008
 While aspiring to take a
break from delivering packages, the weekend of July 12th and 13th
Disher Courier's employees, managers and founders will be participating
in Toronto's 14th annual Heatwave Toronto Beach Volleyball
event.
The event is Toronto's largest beach volleyball tournament hosted by
the SickKids Foundation. While providing an environment for
the staff and team members of Disher to get out of the vehicles and
office, the event is set to raise much needed funds for the SickKids
Foundation. Last year, the event raised over $100,000 with
the raising team bringing in over $10,800.
The Hospital for Sick Children (SickKids), affiliated with the
University of Toronto, is Canada's most research-intensive hospital and
the largest centre dedicated to improving children's health in the
country. As innovators in child health, SickKids improves the health of
children by integrating care, research and teaching.
With a staff that includes professionals from all disciplines of health
care and research, SickKids provides the best in complex and
specialized care by creating scientific and clinical advancements,
sharing knowledge and expertise and championing the development of an
accessible, comprehensive and sustainable child health system.
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Toronto's Condo Heart Beats at
Younge and Eglinton
You know
you're in the heart of the city when you get off the subway that's full
of young urban professionals and walk out into the sunlight at the
Eglinton station and into the heart of one of Toronto's trendiest
neighborhoods at Yonge and Eglinton. You can feel money and the
optimism of confident youth in the air when you look into the windows
of the boutiques redolent with the finer things.
You pass along the clean white streets and look inside at the ornate
stone pillars and polished wood tables of places like the Centro
Restaurant where one of the specialties is nothing less than baked
black Cod in Miso.
When you're here, you feel this is where Toronto wants you to be.
Where's she's kept all her best things close to show off. As a
neighborhood, Yonge and Eglinton has it all-dinner theatres, the late
night Jazz Bar, three tennis courts, all the shopping you could ask for
with names like the Gap and accessory stores all within a few blocks,
and many places for walkers, joggers and cyclists including paths in
the Mount Pleasant Cemetery. For a moment, you feel like there couldn't
possibly be anything beyond these borders. That here you've stumbled on
a city within a city.
And it's no surprise when you find the accommodations keeping up with
the sophisticated pace and that many of the places to live here are
condominiums. It fits with the lifestyle and the pace of the place.
One of the first you'll see is The 88 on Broadway because the high
glass and steel construction seems to be reflecting the building's
pride on the neighborhood. Right off, The 88 on Broadway appeals with
its clean sleek lines. There's a dazzling spa inside and a top flight
rooftop spa designed for entertaining like many other of these
buildings, but the outside lines are so sleek and confident with their
unabashed glass lines, you know anything inside the building was made
by the Cityzen Corp and the Myriad Group to raise the bar of standards
for all other condos everywhere. There is a feeling that the builders
got caught up in the promise and style of the place too.
Beyond the choices a luxury condominium like this offers in hardwood
and all of the other flooring and countertop options, Club 88 offers
top of the line cardio equipment in its fitness room and a rooftop
garden terrace with barbecues and a Napa Valley exterior fireplace. As
well, 88 on Broadway goes out of its way to make you feel safe in an
already safe neighborhood by including a duress response system,
security monitoring in the underground parking and panic alarms
available in all suites.
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